Creative director / Founder
Icons productionwas founded and is managed by Federica Borghi. She works within a wide array of settings, of which art, fashion, culture and design, and has developed a new experience and narrative enhanced by technology.
What makes Icons Production stand out is its ability to combine art and technology, Improving and reimagining work spaces for artists, stylists, designers and brands
The Icons productionteam is multi-skilled and focused on innovating the company’s story-telling abilities, with a particular eye for Interactive media and digital conversion.
Federica Borghi studied at art school specialising in Fashion, and subsequently moved to Florence where she graduated at the Fine Arts Academy (Accademia delle Belle Arti) with a degree in History of paint and theatre set design. She then moved on to study at the Academy of Costume Fashion and Fashion Design. She obtained a diploma in floral set design and landscaping at the Catalunya International Academy in Barcelona and further specialised in illustration and creative writing at the Comics institute in Florence.
Art has been the common thread present throughout her multi-faceted work life, ranging from her set designs to her work as a stylist. At a very young age she worked as a set designer for “Les Miserables” in Soho, London, “Turandot” in Genova and “Chagall’s Blue World” in Pisa. She oversees set designs for Four Seasons in Europe, She also looks after and comes up with the scenography for Pitti Immagine, Bulgari, Cartier, Louis Vuitton, Palazzo Albergati, Fiera di Parma Modena and Bologna and Villa Tellaro. She teaches floral set design in Cologne, Amsterdam and Barcellona. Federica also designs clothes on a freelance basis for prestigious European and Eastern brands. She created the concepts behind “Crazy Fuchsia” for Progetto Itaca Firenze, “Pop Woman” for Artemisia, “Bambini e la Pittura (children and paint) for Reggio Children, “Resilient” for Doppia Difesa and “Shine” at the Zeffirelli Foundation for Ail at Firenze.
She personally oversees her conceptual creations and personal exhibitions, but also looks after those of others such as Gledis Agnelli, Jere-may Cappellin, Serenella Chimenti, Roberta Cipriani, Marco Klee Fallani, Giovanna Lysy, Isabelle Muriel, Rachele Del Nevo, Arianna Pompei, Marco Scali and Simafra.
In recent years she has been actively pursuing painting, writing and designing exhibitions which all have as a common denominator her immense passions.